A product feed supplies catalog information in a platform’s required format, including identifiers, names, prices, availability and images.
Turn a catalog into explicit fields
A dehumidifier record might contain an ID, title, price and currency, availability, landing-page URL and image URL. Required fields and update methods vary by platform. Variants may need separate identifiers.
Feeds and structured data are complementary
Feeds submit product collections through files or supported interfaces. On-page structured data describes Product and Offer information within a page. LocalBusiness markup is not a substitute for a product catalog. Merchant Center data and the landing page should agree on prices and availability.
Fresh data comes before ranking
Stale prices or stock can lead to incorrect comparisons and failed purchases. Submitting a feed does not make it accessible to every AI service or guarantee recommendations. The brand-ranking article (Traditional Chinese) separates data access from selection.
Sources
Definitions and source documents checked on 2026-11-07. Examples marked as illustrative are not measured results.