GEO
Generative engine optimization
Check whether AI mentions your brand, cites your pages and reports your information correctly.
Read the GEO topic guide
LS-LabsResearching the next SERP
Exploring how AI reshapes digital marketing and the next generation of search results.
Will AI answers mention my brand?
Why did AI not choose my tool?
Can an AI agent finish the task?
Can AI find a business without a website?
How do ChatGPT ads perform?
Should robots.txt block AI crawlers?
How does GA4 track AI traffic?
What is GEO?
Does ChatGPT doubt ranking lists?
How does Claude’s policy affect GEO?
What is AIO?
Does AI cite AI-written pages?
Can AI agents buy from your site?
What is Exa 3.0?
What is zero-click search?
Agentic commerce readiness: product data, checkout and measurement
When AI search cites AI: synthetic sources and the knowledge feedback loop
ChatGPT can cite a comparison and still question its claims
Exa 3.0 and Lite: search API costs, retrieval limits and GEO implications
ChatGPT Ads Cost and Performance: 9 Public Case Reports
ChatGPT Ads in Taiwan: the September 2026 launch and its implications
ChatGPT Sponsored Agents: how branded ad conversations work
Track AI referral traffic in GA4: the AI Assistant channel
Anthropic’s 2026 policy targets deceptive sources behind AI answers
How AI search finds local businesses: websites, third-party sources and MCAC
Should robots.txt block AI crawlers? A 26-publisher snapshot and policy guide
OpenSEO joins YC: what an open-source SEO tool adds above a data API
Research topics
TSO
Tool selection optimization
Check whether an AI agent can find and select your tool for its task.
Read the TSO topic guide
AX
Agent experience
Check whether an AI agent can complete a task on your product.
Read the AX topic guide
AI Ads
Conversational ads
See how ads below AI answers are matched to the chat and measured after the click.
Read the AI Ads topic guideLatest research
-
Why does AI still get it wrong after picking the right tool? The TCC tool-contract framework
Finding the tool is only the start: the AI still has to fill in the right parameters and read the result. TCC sets the acceptance criteria before testing, then checks each one.
-
How AI search finds local businesses
How can AI find a business without a website? A study of third-party digital footprints, official websites and the MCAC measurement framework.
LS-Labs research report2026.11
Right tool,still wrong? Set the acceptance criteria first, then check tool choice, parameters and result
lslabs.twTCC task–call contract
LS-Labs research report2026.09
How AI searchfinds local businesses Businesses without websites, third-party sources and the MCAC measurement framework
lslabs.twMCAC measurement framework
Latest articles
All articles- Research reportWhen AI becomes the user: understanding Agent Experience through affordances
- Research reportWhy does AI still get it wrong after picking the right tool? The TCC tool-contract framework
- Research reportCan editing only the Tool Description change an AI’s tool choice?
- GrowthWhat is AX? Agent Experience through hotel booking
What LS-Labs studies
- How AI search and search results evolve
- AI advertising trends and click-through rates
- Changes in digital marketing
- Brand visibility in AI answers and GEO research
- Agent experience (AX)
- Tool selection optimization (TSO)
- Content strategy and SEO
Tools
LS-Labs GeoCheck
Review brand mentions and official-site citations in AI answers, with an explanation of LS-Labs GeoCheck’s measurement method and example reports.
Visit LS-Labs GeoCheckPlatform
Connect AI search observations to applications and existing workflows through a developer API and integration documentation.
Visit PlatformSEO Pulse
Use your Google Search Console and GA4 data to produce Traditional Chinese search traffic reports in ChatGPT or Claude Code. Free and read-only.
About SEO Pulse
Studying how brands are discovered
and understood in the AI era.
LS-Labs studies how AI search presents brands and what the tools that claim to measure it actually measure. Its research focuses on Traditional Chinese contexts, using experiments and data analysis to examine changes in search, content strategy and digital marketing.
Founded by Li Sheng, the lab investigates how brands are discovered and understood in the AI era, and what those changes mean for digital growth.
Alongside its research reports, the lab develops LS-Labs GeoCheck and Platform as measurement tools for different users, with feedback from practitioners and businesses informing their development.