What is AX? Agent Experience through hotel booking
Compare UX, DX and AX, and see where AI agents run into interface, authorization and error-handling problems on websites.
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Marketing and growth
From vectors to citations: the semantic retrieval logic behind GEO
Why are semantically similar articles not always cited by AI? Embeddings, cosine similarity, DPR, reranking, the KDD 2024 GEO paper and citation verification.
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Why does AI pick this tool? Understanding TSO through information retrieval
How AI agents retrieve, select and call tools, from Toolformer to ToolScope, and what providers can adjust with TSO, how to validate it and its limits.
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What is UTM, and why do ChatGPT links add utm_source=chatgpt.com?
What UTM parameters are, why ChatGPT links carry utm_source=chatgpt.com, how to find ChatGPT traffic in GA4, and the October 2026 tagging failure.
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How to Measure AI Visibility: Mentions, Citations and Missing Answers
Design an AI visibility report with a fixed question set, explicit denominators and separate mention, citation, factual and action measures.
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ChatGPT can cite a comparison and still question its claims
What October 2026 observations of ranking and vendor-claim warnings show, what they do not prove, and how to audit the way AI answers describe a brand.
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Agentic commerce readiness: product data, checkout and measurement
A practical guide to feeds, Product and Offer markup, purchase conditions and measurement, with dated Shopify, ChatGPT and Google examples and regional limits.
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ChatGPT Ads Cost and Performance: 9 Public Case Reports
Nine public ChatGPT Ads case reports with currencies, CPC, CPM, sample periods and attribution limits, plus Synter’s five-market USD breakdown.
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Track AI referral traffic in GA4: the AI Assistant channel
Find AI Assistant sessions, sources, landing pages and key events in GA4, separate human referrals from crawlers, and check missing attribution.
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Should robots.txt block AI crawlers? A 26-publisher snapshot and policy guide
Compare training, search and user-triggered AI bots, including Google-Extended and OpenAI exceptions, with 26 dated publisher snapshots and limits.
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