What is anchor text?
Anchor text is the clickable wording in a text link. It helps a reader understand the destination before opening it.
If two links lead to the same tutorial, “coffee grind-size guide” says more than “click here.” The second phrase depends on its surrounding sentence to explain the destination.
Describe the destination in ordinary language
Use wording that fits both the linked page and the sentence. A link to a grind-size tutorial does not need an overloaded phrase such as “best coffee grinding pour-over tips guide.”
Google recommends concise, descriptive and relevant anchor text. This also applies when software proposes internal links. The 586-page Jev example includes checking whether a usable phrase already exists in the paragraph.
Review the link in context: can someone predict what opens, and does the destination answer the issue raised by that phrase? A keyword match alone does not establish either.
Sources and scope
Source-language entry records a source check on 2026-09-22. This adaptation preserves that provenance and does not represent a new audit of the cited pages.